Energy Oasis

Bespoke Communications for the Energy Sector in Harrogate

Energy Oasis, a holistic energy management company based in Harrogate, North Yorkshire, partnered with us to revolutionise their communication strategies and digital presence. For over ten years, Energy Oasis has provided energy reduction strategies and renewable energy generation solutions, but their communication efforts weren’t keeping pace with their growth. Their outdated digital presence and underperforming lead generation strategy hampered their ability to connect with businesses in Harrogate and beyond. Furthermore, they faced challenges utilising their comprehensive range of services to engage effectively with clients across the energy sector. To overcome these challenges, Energy Oasis required a solution centred on energy sector communications in Harrogate that would refocus and elevate their brand in the local market.

A multi-pronged approach: social media communications, website redesign, pitch deck development, grant writing, and lead generation.

The team began with a comprehensive strategy for bespoke communications for the energy sector in Harrogate, emphasising tailored solutions that resonated with the company’s audience. At the heart of this strategy was a complete website redesign, aimed at achieving better usability, creating stronger visual cohesion, and optimising for local SEO. This also included a blog campaign, allowing Energy Oasis to cover new and relevant stories in the energy sector each month. The updated site strategically incorporated keywords specifically related to the business, as well as making sure that local SEO was included within, ensuring Energy Oasis captured the attention of the intended target audience. Beyond the website overhaul, the collaboration extended into additional communication channels. We developed and implemented email campaigns to foster direct engagement with clients, while PR efforts and paid ads boosted their visibility in the local and regional markets. Social media played a crucial role, with curated and engaging content that increased audience reach and solidified their brand presence and visual identity.

See more of our work with Energy Oasis

Increased Reach, Enhanced Engagement, and Boosted Web Traffic

The outcomes of this partnership were transformative. Energy Oasis recorded a 600% increase in monthly website traffic, a remarkable achievement for a company established over a decade ago. The revamped website not only improved usability but also solidified their market position, thanks to enhanced energy sector digital communications in North Yorkshire. Additionally, the integrated strategy successfully improved lead generation by reaching a broader Harrogate audience through optimised digital efforts. The modern and cohesive brand identity reinforced trust while contributing to sustained engagement across multiple communication channels.

"The team at Paused Perception have not only matched but greatly improved the tone of voice for The Rubbish Project, allowing us to create powerful communications that feel like they’re made in house! Overall, with their ability to speak as The Rubbish Project coupled with their tech-savvy approach to marketing, the service is truly unique."

"Paused Perception have become experts in our field through comprehensive research and industry analysis. This has enabled them to communicate as Albert Labs seamlessly, professionally and in an engaging manner. They continue to grow our audience and develop our communications above and beyond our expectations."

"We worked with Olly and the team at Paused Perception on our Social Media Strategy. Having just gone through a brand refresh, launching our new look and feel on social media was a high priority, but we lacked direction internally on our strategy and how to portray our tone of voice and visual identity on social channels. After a couple of discovery calls, the team presented us with a fab social strategy, which really demonstrated their understanding of our business mission and we now use it as our bible when creating content."

Energy Oasis

Bespoke Communications for the Energy Sector in Harrogate

A multi-pronged approach: social media communications, website redesign, pitch deck development, grant writing, and lead generation.

See more of our work with Energy Oasis

Increased Reach, Enhanced Engagement, and Boosted Web Traffic

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